Me
Devin Robinson (known to
many as Professor Devin) is
a business and economics
professor and author of
eight self-help books. His
latest book is “Power
M.O.V.E.: How to Become a
Successful Entrepreneur.”
He was born and raised in
St. Thomas, United States
Virgin Islands. He served
two terms in the U.S. Army
before leaving in 1998 to
become a network engineer at
MCI WorldCom. While there,
the company went through the
largest accounting scandal
in U.S. History (topping $9
billion). After surviving a
series of massive lay-offs
and the CEO’s (Bernard
Ebbers) conviction and
incarceration, Devin decided
to resign from his position
in 2004 (sparing a junior
co-worker’s job) to endeavor
on a full-time career as an
entrepreneur vowing to do
everything right that his
former employer did wrong.
He would be the first to
admit that his transition to
employer was severely rocky,
without having the
mentorship or conditioning,
from childhood, of
entrepreneurship. Once he
figured out the inner
workings of what it takes to
be successful in business,
he began expanding his
operations and made another
vow to teach others how to
afford similar mistakes he
made that cost him time and
tons of money. He affirms
that “Too many aspiring
entrepreneurs are focused on
making money instead of
building businesses. This
causes them to never create
generational businesses.”
Devin’s communications
skills has made him a sought
after speaker, consultant
and trainer on business and
community development. His
largest accomplishments
began after experiencing a
less than favorable
experience in 2005 while
shopping at a beauty supply
store for his salon and
barbershop, caused him to
open his own beauty supply
store. Once he was able to
get pass industry obstacles
and understand the dynamics
of this business, he opened
two other locations in
Atlanta, Georgia over the
next 12 months, where he
forced 2 competing stores to
close their doors. His store
motto and success secret?
“Treating You with the
Respect You Deserve.”
After realizing his sweat
equity was larger than the
community his stores were
serving, in late 2007, he
decided to sell his
barbershop and salon and in
2008 his retail chain to (on
a full-time basis) help
other aspiring owners get
into the beauty business. By
the end 2008, he founded
Taking it Back University,
an institute that educates
aspiring entrepreneurs on
how to successfully open
beauty supply stores, avoid
industry pitfalls and losing
money while doing it.
Professor
Devin appeared in the “Black
Hair” documentary as a store
owner in March 2007, which
led to him writing the book
“Taking it Back: How
to Become a Successful Black
Beauty Supply Store Owner”
in November 2007 selling
over 25,000 copies
independently. He has
appeared in many
publications, to include
Ebony
magazine, TV One’s News One
and the NY Times newspaper,
and was a recurring SME on
the formerly nationally
syndicated “Michael Baisden
Radio Show” where he shared
tips on business with the
show’s 6,000,000 listeners.
In 2010, Taking it
Back University
rebranded into Beauty
Supply Institute,
which lead to it expanding
into international
countries. Later that year
in 2010, the company held
its first Beauty
Supply Entrepreneurship
Conference in four
different cities attracting
attendees from across the
United States. Now, every
year the conference has a
Winter Conference in Los
Angeles, California and a
Summer Conference in
Atlanta, Georgia. Under
Professor Devin’s
leadership, Beauty
Supply Institute
trains thousands of
entrepreneurs annually in
the United States, the
Caribbean, Africa, London,
Switzerland, Canada and The
Netherlands. Beauty
Supply Institute has
become the #1 resource for
beauty retailing industry
entrepreneurs’. Beauty
Supply Institute
received the 2013 Best of
Atlanta Businesses award by
the Atlanta Tribune.
In
2012, Professor Devin
founded Urban Business
Institute to assist
urban entrepreneurs develop
their ideas or improve their
businesses through the
company’s SMART
Business Academy. In
2013 the academy received a
grant from the Obama’s
Administration federal
Economic Development Agency
to train small business in
disaster areas. The academy
has since trained thousands
of student entrepreneurs and
is now available in 14
cities across the United
States and Caribbean.
To date, Professor Devin and
Beauty Supply Institute has
opened over 70 black-owned
beauty supply stores and
have generated over $13
Million in revenues for
urban communities. He
continues to serve as the
CEO and Program Director of
Beauty Supply Institute (www.BeautySupplyInstitute.com)
and Urban Business
Institute (www.UrbanBusinessInstitute.com)
and he teaches over 100
students every semester in
his business & economics
courses as an adjunct
professor. He is a former
entrepreneurial columnist
for billionaire Bob
Johnson’s website
www.OppsPlace.com and a
former 7-year columnist for
Pulitzer prize-winning Daily
News newspaper. He holds a
Bachelors in Business
Management, Masters in
Business Administration and
completing a Doctorate in
Business Marketing.
Professor Devin understands
business well and
understands the anxiety of
individuals wanting to quit
their jobs. Today, he
continues to teach the
general public on the
fundamentals of
entrepreneurship using the
Power M.O.V.E. Principles
teachings from his latest
book.
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